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"The definitive guide for using social media to build more effective organizationsToday's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.
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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for definin
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Quatrième de couverture : "Ce guide pratique plonge le lecteur dans les rouages de Facebook et de Twitter afin de l'aider à comprendre le phénomène et à en tirer le meilleur, pour accroître sa popularité ! Quels sont les meilleurs paramètres de sécurité sur Facebook ? Comment lire les statistiques d'une page et lier ses comptes Twitter et Facebook ? Comment utiliser ces médias comme outil de recherche journalistique ? Comment s'en servir en entreprise ? Grâce à des explications simples et imagées, les médias sociaux n'auront plus de secret, que l'on soit un novice ou un parent inquiet."
Social Media --- Internet --- Communications Media --- Social Networking
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Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! --Back Cover.
Internet marketing --- Online social networks --- Social media
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"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"-- "The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--
Marketing research. --- Social media. --- Internet searching.
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This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.
Internet marketing. --- Selling. --- Social media. --- Target marketing.
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